VICKIE CARTER
Copy & Creative
I turn creative "how might we"s into "here's how we did it"s.
I develop copywriters and designers into experts and leaders.
I care about people as much as the work they create.
With deep experience in e-commerce and digital experience design, I help B2B and B2C brands build effective, lasting connections with their audiences.
Strategic storytelling, clean UX copy, and a compelling brand voice are just some of the key ways a brand can intrigue, inspire, and convert – and I love to obsess over all of them.
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As a team leader, I've used my "people matter" mindset to build high-performing, remote-first teams of up to 16 copywriters and designers across 4 countries.
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My superpower is understanding each team member's individual interests and goals, and then using that knowledge to identify the right opportunities for the right people at the right time in their careers.​​​
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And I'm always looking for ways to help teams and people work better, faster, and smarter: building scalable systems, integrating AI, streamlining workflows, and helping cross-functional teams align on a unified creative vision.
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